1 August 2007
Hype or Hope?
Posted by Debo Hobo under: Travel-General .
For women in the know, FitFlops are the must-have sandal of the summer. But can wobbly shoes really get rid of that wobbly thigh fat?
I love this article courtesy of Newsweek’s heath section By Kendyl Salcito. Forget the iPhone and Harry Potter. Turns out the slickest summer marketing hit may just be a pair of flip- flops. They don’t look like much, but it’s what they promise—a tighter butt and trimmer legs—that’s hitting the buzz spot.
The cushy-soled shoes, dubbed FitFlops, have been selling out faster than most stores can stock them. One mass e-mail blast from the developers was enough to move 4,000 pairs in three hours when the product launched in Britain in May. In a London shoe store—where the waiting list ran into the thousands—things got so heated one woman shoved another off a chair in a bid to get the last pair in stock. (“That was a bit extreme,” storeowner Anthony Stiefel told NEWSWEEK.) The FitFlop craze hit the U.S. a month later, with similar force. The first shipment sold out in weeks, the second in days. After a segment on “Good Morning America,” the shoe’s Web site promptly got 57,000 hits. America Online repeatedly listed the $45 FitFlops as one of its top search terms; customers posted online testimonials singing the sandals’ praises and bloggers had a field day. “It just went crazy,” says Marcia Kilgore, the Bliss Spa chain founder who came up with the idea for her new company, Brandhandling.
Does this mean I can cut back on the hours of road cycling and palates? Read more…
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